Work with me

The Content marketing cycle

OBJECTIVE

EXECUTION

STRATEGY

ANALYSIS

The most effective content strategy starts with the basics. What is your goal? What are you trying to say, and to whom? How will you accomplish that goal? And what did you learn from the results? I work with clients to ensure that all phases in this cycle are aligned, every step of the way.

Need a partner for a brand overhaul? A producer on a video project? Someone to manage your vendors and launch your campaign on time? Or just a friendly ear when you want feedback on your website, have questions about performance metrics, or need to vent?

I offer all the services that bigger strategy agencies do, but with a lot more efficiency. Plus, as a bonus, there’s nothing I like more than recommending TV shows and restaurants. (Those are free.)

Project and retainer rates depend on the length, type, and scope of work.

SERVICES AVAILABLE

  • Audit of existing content, story and format recommendations, partnership ideas, audience and distribution strategy.

  • Content calendars, project management, drafting of content (video, website, social) OR supervision of copywriters. producers, and vendors.

  • Building of integrated marketing campaigns from beginning to end; collaboration with advertising agencies to develop paid media plans

  • Overall brand strategy, messaging and talking points, paid advertising recommendations and support.

  • Review of performance data, insights, recommendations for optimization.

  • Virtual or in-person workshops on writing, editing, and producing content that engages audiences.

  • Development and oversight of proposals, one-sheets, presentations, and other marketing collateral.

  • Editing for structure, narrative, tone, readability, grammar. Copywriting for short- or long-form projects.

  • One-on-one storytelling, project management, or career coaching. Also available for mentorship sessions.

  • Dedicated marketing expertise for your brand on a part-time basis.

Get in touch.

Don’t see what you’re looking for above? I’ve worn a lot of hats; chances are, I’ve got a hat that fits your … oh, never mind (#MetaphorFail). But I’d love to know how I can help. Send me a note and we’ll figure it out.